![[PHOTO] Light streaming through a key hole illuminating an old iron key.](../images/ph_findings.jpg)
(The names and situations are disguised due to a confidentiality agreement. The actual client approved this case)
Michael T., a business entrepreneur, had developed an approach to management that was so successful-catapulting his company far ahead of its competitors-that his colleagues urged him to write a book. This seemed like a good idea to Michael, especially since he was contemplating selling his company and starting a workshop and consulting business. Unfortunately, Michael was not a writer. In fact, although he was an eloquent presenter and a passionate speaker about his management system, he had never put a word about it on paper.
Michael engaged Moravec and Associates' Kristin A. to help him produce his book. After two meetings of two hours each, Kristin completed a detailed outline that she and Michael expanded with subsequent meetings. At Michael's suggestion, Kristin also interviewed managers in Michael's company to glean insights and quotes.
Kristin wrote each chapter, using Michael's own voice as much as possible, for Michael's review. The two polished the manuscript and completed the entire project in five months, while Michael was proceeding with the sale of his company. Michael was able to use chapter drafts in workshops even before he self-published his book. He and Kristin also collaborated on articles, based on the book chapters, that were accepted by management periodicals. These articles, as well as the book itself, established Michael's authority and attracted consulting clients and workshop participants.